Courtside Kitchen is a brand new healthy eatery at the famous Warwick Boat Club, where members can play a game of tennis whilst enjoying a spectacular view of Warwick Castle. The eatery offers nutritious homemade food and drink and gourmet picnic hampers, lovingly prepared by passionate foodie, Sarah Simon.
We were asked to design a brand identity that captured the classy, established atmosphere of the club, whilst offering a fresh and contemporary take on things. We designed a delicate and simple logo, which cleverly incorporates a tennis ball. The rich brand navy colour really allows the logo to ‘pop’ and compliments the delicate white lines of the typefaces and ball illustration. This shade of navy was chosen because it echoes the Boat Club’s historic colour palette, whilst also appealing to a contemporary, trend-aware customer.